So we teased and pleased for Daikin. We received the question to help with the campaign of a new icon in the line of air-conditioningās. Not an easy task to showcase a unit like this, but we were up for the challenge. We definitely love vivid colors, but this technology needed complete darkness.
The first thought was how are we going to make an airco look like an iPhone.. But once we played around with the 3d model and the lighting, it became clear that we would get some pretty good images out of this. We started with a few teasers to get their campaign running. Then we created a large series of product renders for their online and offline catalogue. To top it off, we made a 3d animation of the Emura, to showcase both the design and how it functions.
Isabelle Lamsens
Liquid Society
