insight
The future of 3D visualisation
With 3D visualization, anything is possible: what trends and innovations can we expect?
Open a magazine or refresh your social media feed and within seconds you'll come across an image or video featuring 3D visualization. It's been clear for a long time that this is the direction things are heading. That the industry will increasingly, and eventually almost exclusively, work this way rather than relying on cumbersome photo shoots. But how will 3D visualization continue to evolve? What trends and innovations can we still expect?
The evolution of 3D visualization
Although it hasn't been around for that long, 3D visualization has already gone through several major growth spurts. What we do at Nanopixel began somewhere in the mid-90s. Computers were still weak, the results were limited and certainly not realistic.
Computers grew stronger at a rapid pace, and the quality of visualizations followed suit. Ten years later, the representations were already highly realistic. Even photorealistic. Today, we're in the era of hyperrealism. What is real and what is computer-generated is barely, if at all, distinguishable.
The shift towards creativity
That realism has become so widespread that it's grown somewhat mainstream. It's also all much more accessible now. The tools are better, the PCs more powerful. Anyone can learn to create a realistic render in a reasonable amount of time. The practical skills are increasingly within everyone's reach. In our view, the future of 3D visualization therefore lies in creativity.
What sets you apart from the rest? How can you present your product not only realistically, but also creatively? This is where we want to make the difference: in the thinking, the creativity, the search for unexpected angles and possibilities. How can we use the available tools in a way that delivers an exceptional and creative result
The arrival of AI
AI has of course also made its welcome entrance into our industry. Rather than seeing it as the enemy, we embrace it gratefully. For generating characters, for example. Where we once had to organize photo shoots with models, AI now generates any conceivable model in no time. This gives us more time and space for the creative work, the details and the perfect execution.
In the future, 3D visualization will be everywhere. The difference will be made through the creative application of it.
