Marketing built on a sales foundation and rooftop swimming pools.

A new episode of nanotalks in which we talk with Dominique De Heyn of Versluys about how to bring exclusive real estate projects to market. From Oosteroever to One Carlton (the most expensive project per square metre in Belgium), Dominique shares how he, as a commercial professional without a marketing background, shapes the marketing of Belgium's most exclusive property developer. A fascinating conversation about why every project has a swimming pool, how to market like Louis Vuitton, and why the experience around the buying process matters just as much as the product itself.